Register for the Free Live Workshop
Secure your spot to learn the sales psychology behind why people actually buy.
Free workshop. Your email stays private. No spam.
In 60 Minutes You Will Learn:
The science behind why people actually buy.
You will learn the foundational principle that determines whether your sales copy lands or gets scrolled past. Most marketing courses skip this entirely. You will not.
The one shift to make in your copy starting tonight.
A simple formula you can apply the moment you close the workshop. Most attendees rewrite at least one piece of their sales copy before they go to bed.
Why you are speaking to three different buyers the same way.
How sales psychology shifts when the price point shifts. Why low-ticket, mid-ticket, and high-ticket buyers need fundamentally different sales conversations.
Plus A Free Bonus At The End
The Buyer Avatar Prompt
A prompt you paste into ChatGPT or Claude that walks you through building a complete buyer avatar in one 20-minute conversation. Most founders pay $97-$497 for buyer avatar exercises. You get this one free for showing up to the workshop.
This Workshop Is For You If:
You have launched a digital offer that did not convert the way you expected.
You write sales copy and watch it get scrolled past.
You are tired of buying courses that teach hooks without ever teaching why people actually buy.
You are ready for a system, not another set of tactics.
You can give 60 minutes to a live workshop that will change how you write sales copy.
If three or more of those describe you, this workshop was built for you.
About Your Host
Keneta Lafaye is the founder of The Rich Digital Society and the creator of The Buyer's Brain, the sales psychology system used by founders to write copy that actually converts.
She did not start as a teacher. She started as a founder who launched offers that did not sell. Who wrote captions nobody acted on. Who tried every framework and watched none of them work.
Then she figured out what most marketing courses skip. Everything in her business shifted. Now she teaches what she wishes someone had taught her.
This workshop is the live version of the foundational teaching she now uses with every member of her community at The Rich Digital Society.
When and How
DATE
Wednesday, July 22, 2026
TIME
8:00 PM EST
DURATION
60 minutes (plus optional Q&A)
FORMAT
Live workshop on Zoom
COST
Free
REPLAY
Available for 48 hours
WHAT TO BRING
A pen, a notebook, and one piece of your current sales copy. Show up live if you can. The workshop includes interactive moments and a live Q&A where I answer specific questions about your copy.
Save Your Seat
The workshop is free. The framework you will learn changes how you write sales copy from the moment you apply it. The only thing left to do is register.
Free workshop. Your email stays private. No spam.
Stop Selling Features.
The sales psychology behind why people actually buy.
P.S. The buyers who get the most out of this workshop are the ones who show up live with a piece of their existing sales copy in front of them. The framework lands hardest when you can apply it in real time. Bring something to work on.